This book is an interesting read on several levels. First, it is the deeply personal memoir of Ron Hume, a remarkably determined high school dropout who built The Hume Group of Companies to become a mass-marketing powerhouse in the US and Canada. Then, in the aftermath of a market crash, his business empire crashed in flames. On another level, readers with learn, how Ron re-built his life by using meditation and mindfulness to finally achieve find true happiness. On a third level, entrepreneurs will find this book a virtual masterclass in how to achieve entrepreneurial success. Semi-retired Ron now writes on business topics and coaches entrepreneurs on how reduce the failure rate of business start-ups.
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Reviews
How I lost $25,000,000… captures the roller-coaster ride that is entrepreneurship so well. At a deeper level, the book is a personal reflection on the true nature of success and building a truly good and productive life. There is much to be savoured in Ron’s story.
Heather Crosbie, Senior Adviser and mentor to entrepreneurs at ventureLAB,
This book is a virtual master-class for entrepreneurs. Readers will learn a strategy to raise capital fast on the best possible terms, how to launch successful sales and marketing programs, recruit the best team, and avoid the potholes that cause many businesses to fail. I used to think ‘if only every entrepreneur could have a mentor like Ron…’ and with this book, they now can. Ron Hume has been a source of inspiration and support throughout my own entrepreneurial journey ever since we were introduced during my business school years. He has been who I have turned to for perspective when the lows have been low, and also when the highs have been high. As entrepreneurs we can be myopic in our vision and maniacal in our focus, but that single-minded obsession won’t make us happy. Ron gives every reader of this book the gift of perspective.
Entien Etuk, Founder & CEO, FitGrid, Henry Crown Fellow at the Aspen Institute, World Economic Forum Technology Pioneer, and Presidential Leadership Fellow.
How I Lost $25,000,000… should be a must read for every entrepreneur. I have had the pleasure of knowing Ron for over 40 years and his book reflects his tenacity, honesty, resilience and sense of humour and will be an inspiration to any reader. If ever you have felt you have been wasting vast sums of money on things you didn’t need, to maintain a lifestyle you didn’t enjoy, amongst people, many of whom you did not like or admire, you will find Ron’s honest appraisal of his life’s lesson of humanity, humility and assessment of priorities an inspirational guide to reassess, re-programme and re-evaluate your own objectives and purpose.
Anthony Willoughby, Founder, The Nomadic School of Business, UK